Surveys:

Quantifying

opinions
with clarity

Surveys might seem like simple lists of questions, but they’re far more nuanced. The way we ask, what we ask, and even the type of survey we choose can shape the insights we uncover and the decisions we make.

Think of surveys as the Swiss Army knives of research—versatile and purpose-driven. Each type is designed for a specific goal, whether it’s market research, customer feedback, employee engagement, or product testing. By tailoring the approach, we ensure the insights are not just informative but actionable, helping you tackle the right challenges with the right data. Surveys aren’t just about gathering opinions—they’re about unlocking the answers that drive better strategies.

What do you gain by combining it with Social Listening?

There are plenty of benefits, but here are the top
three we think make the biggest impact:

1

Asking the Right Questions

Ever feel like surveys can be a bit… off? Social listening fixes that. By picking up on what people are already talking about—their worries, trends, and the language they actually use—we can create questions that feel relevant and relatable. When people connect with a survey, they give you answers that really mean something.

2

Quantifying Conversation Triggers

Social listening is great for identifying sentiments, but how big of a deal are those trends, really? That’s where surveys step in. They take those topics and measure them, giving you solid data to work with. It’s like turning a casual chat into a clear to-do list for your strategy.

3

Accurate Demographic Specifications

Social listening reveals powerful themes, but it often misses the "who" behind them. Surveys fill this gap by diving into specific demographics, showing how different groups understand and resonate with each topic.

What to expect from our research process?

Once social listening highlights key topics and trends, we work with you to identify the most relevant areas for deeper exploration and determine the best methodology to investigate them further.

How is our approach applied in the context of surveys?

Step1

Social Listening as
the Foundation

We start by transforming insights from social listening into key survey themes. Together, we'll refine these themes, making sure the survey targets what's most important to your audience and aligns with your business goals.

1

Step2

Designing the Survey

With the insights we’ve gathered, we craft survey questions that speak your audience’s language and touch on what matters to them. This makes the survey feel more personal and engaging. After we fine-tune the questions with your input, we build the survey for an easy, seamless experience.

2

Step3

Target Data Collection

Once the survey is ready, we distribute it to a carefully selected group of respondents who best represent your target audience. Social listening plays a crucial role in helping us identify who we should engage with, ensuring the survey reaches the right people for the most relevant insights.

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Step4

Analyzing with Context

After gathering responses, we perform a thorough analysis, cross-referencing findings with insights from social listening. We also quantify the themes identified in social listening across different groups to validate patterns, uncover deeper trends, and provide a complete understanding of your audience's perspectives.

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AND THE LAST & MOST IMPORTANT STEP IN THE PROCESS:

OUR DELIVERABLES

We don’t just hand over a hefty report and call it a day. Instead, we deliver a comprehensive report highlighting the key findings, paired with practical recommendations tailored to your business goals. But we don’t stop there. To ensure the insights translate into action and lead to tangible outcomes, we also host an interactive workshop where we explore the results together, address your specific challenges, and collaborate on concretizing next steps to guide your strategy effectively.

Discover how these workshops are tailored to directly support your goals.

Ready to explore